Rebranding and Beyond - OVP Health
This week, we sit down with CEO Stacey Shy and Chief Marketing & Communications Officer Doug Sheils from OVP Health. They've recently steered their company through a major rebranding effort, and today, we're peeling back the layers of that journey. We’ll discuss the reasons fueling the rebrand, the strategic decisions, stylebooks, the how’s, timelines and even meetings on fonts.
Creators and Guests
Host
Reeves Kirtner
Reeves Kirtner is a proud native of Huntington, West Virginia, where he continues to call home. He serves as the vice president and co-owner of Kindred Communications, a dynamic multimedia company boasting six radio stations, nine signals, and a diverse range of services including digital marketing, event coordination, and print publishing. Reeves enjoys reading both fiction and non-fiction, as well as a deep love for music. He's often found enjoying live shows, especially those involving Oasis, the Grateful Dead and Blink 182. Beyond his professional endeavors, Reeves is blessed to share his journey with his wife, Bethany, and three incredible children. A 2004 graduate of Marshall University, Huntington has shaped Reeves in more ways than he can count. He takes great pride in contributing to his community through his work at Kindred Communications and in his personal life. Reeves volunteers on the boards of the Cabell County Schools Foundation, the Marshall University Alumni Association, the Marshall Quarterback Club, and the West Virginia Broadcasters Association. Guided by the values of family, a deep-seated love for music, and a commitment to forging meaningful connections, Reeves approaches each day with purpose and dedication.
